The Sultanate of Oman is making a powerful statement at the World Travel Market (WTM) 2024 in London, presenting its sustainable tourism vision and highlighting the nation’s natural and cultural treasures. Represented by the Ministry of Heritage and Tourism, Oman’s delegation is led by His Excellency Salem bin Mohammed Al Mahroqi, Minister of Heritage and Tourism, alongside officials and representatives from 32 key Omani travel, tourism, and hospitality organizations.
Oman’s presence at WTM comes amid a period of growth for its tourism industry. In 2023, the nation welcomed nearly 4 million tourists, a 36.7% increase over the previous year, and continues to see rising numbers in 2024, with close to two million arrivals in the first half alone. The Omani pavilion is already gaining attention from ministers, international tourism companies, and investors, showcasing Oman as an ideal location for both cultural experiences and eco-friendly travel.
HE Al Mahroqi emphasized that Oman’s participation aligns with the Ministry’s strategic goals to promote Oman as a sustainable tourism destination and attract global partnerships. “This event allows us to enhance Oman’s position as a premier tourist destination, spotlight our rich natural and heritage assets, and create meaningful partnerships with international tourism companies,” he noted.
Oman’s pavilion features interactive exhibits and discussions aimed at boosting collaboration with international stakeholders and exploring potential investments. With a focus on eco-friendly initiatives, Oman aims to develop projects that meet travelers’ aspirations for an authentic and environmentally conscious travel experience.
As Oman seeks to expand its role as a sustainable and integrated tourist destination, the delegation’s engagements at WTM 2024 represent a commitment to positioning Oman as a leader in tourism innovation and environmental stewardship.
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