IHG Hotels & Resorts, home to renowned brands like InterContinental, Kimpton, and Holiday Inn, has analyzed guest preferences to predict the top travel trends for 2025. The findings spotlight a year of transformative experiences, from wellness-focused stays to nostalgic culinary delights, as travelers embrace new ways to explore and unwind.
1. Sleep-First Travel: Prioritizing Rest Over All Else
With 52% of Brits identifying as sleep-deprived, sleep is becoming the new luxury in travel. IHG predicts a surge in demand for accommodations offering premium sleep amenities such as soundproof rooms, luxury bedding, and curated sleep programs. The trend is also fueled by the rising popularity of ASMR, with over a third of respondents (34%) reporting it helps them achieve better sleep. Properties like Holiday Inn Express are embracing this trend with innovative offerings like “Restful Rhythms” to create calming environments for travelers.
2. Post-Holiday Holidays: Recharging After Family Time
After the hustle and bustle of group vacations, solo getaways are set to gain traction. IHG research highlights that 68% of parents and 32% of Brits living with family or housemates seek time alone to recharge. These “Post-Holiday Holidays” will likely focus on short, local escapes to serene neighborhoods such as Bloomsbury and Greenwich. The aim? To rejuvenate and find peace after the frenzy of family travel.
3. Simple Pleasure Getaways: Slowing Down the Pace
In 2025, travelers will opt for simplicity over packed itineraries. IHG’s data reveals that when given a solo night, people’s top preferences include relaxing in bed (14%), taking a bath (15%), binge-watching TV (13%), savoring a bottle of wine (12%), or diving into a good book (10%). These uncomplicated joys are inspiring trips focused on savoring the moment rather than rushing from one attraction to another.
4. Second Act Escapes: Retirees Embarking on Bold Adventures
Retirement is evolving into a time for exciting new adventures. IHG’s research finds 64% of Brits plan to “reset” their lives post-retirement, with many eager to explore hidden gems in Europe, vibrant Asian cultures, and beyond. This generation of retirees is trading quiet days for bold experiences, redefining retirement as a time to embark on journeys that ignite passion and curiosity.
5. Newstalgia Menus: Creative Twists on Comfort Food
Culinary creativity will shine in 2025 as chefs and mixologists embrace “newstalgia,” blending retro charm with modern sophistication. Think comfort classics like corn dogs elevated with truffle or lobster toppings or cocktails garnished with playful, edible toys. Nostalgia-infused menus are set to create unique dining experiences that delight both the palate and the imagination.
6. Sound Immersion Trips: A Feast for the Ears
Dining experiences will extend beyond taste and sight as sound becomes a vital element of the culinary journey. From bubbly, upbeat tunes for brunch to cozy, melodic tracks for winter evenings, soundscapes will enhance how diners experience their meals. IHG’s Kimpton Culinary & Cocktail Trends playlist exemplifies how music and auditory elements can transform dining into a multisensory experience.
Experience the Future of Travel with IHG
IHG Hotels & Resorts is ready to lead travelers into 2025 with innovative experiences that redefine how we relax, explore, and indulge. Whether you’re looking for the ultimate sleep retreat, a bold post-retirement adventure, or a nostalgic culinary journey, IHG’s diverse portfolio of properties is designed to meet the evolving needs of today’s travelers.
For further details or an interview with an IHG Hotels & Resorts executive, feel free to connect. Imagery and survey methodology are also available upon request.
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