As the winter season approaches, Dunhuang, a historical gem in Northwest China’s Gansu Province, has joined the growing list of destinations vying to attract international tourists. Known for its rich history and cultural heritage, particularly the UNESCO World Heritage-listed Mogao Caves, Dunhuang is gearing up to entice travelers with a range of appealing offers and an expanded visa-free policy that promises a warm welcome to visitors from around the world.
Starting December 1, 2024, Dunhuang officially launched its winter tourism season with exciting new initiatives designed to boost tourism in the region. Among the most notable is the introduction of winter and spring discounts at several of the city’s top attractions, including the world-renowned Mogao Caves, Mingsha Mountain, Crescent Moon Spring, and the Yumen Pass. These sites, known for their natural beauty and cultural significance, have been made more accessible to both domestic and international visitors.
One of the key highlights of the new tourism season is the 50% discount on tickets to the Mogao Caves, which will run until February 28, 2025. Additionally, the number of caves open for public viewing has been increased from eight to ten, with additional access granted to study tour groups. These groups will benefit from professional guides who will lead them through the caves, providing a deeper understanding of the site’s significance and history. This move aims to enhance the visitor experience and attract more academic and cultural tourism to Dunhuang.
Dunhuang’s cultural significance is immense. The city, which served as a crucial crossroads on the ancient Silk Road, is home to one of China’s most significant cultural treasures: the Mogao Caves. Dating back to the 4th century AD, the caves house thousands of Buddhist artworks, scriptures, and relics that tell the story of China’s ancient civilization and its cultural exchanges with the rest of the world. These caves have long been a focal point for tourists, researchers, and art enthusiasts interested in learning about China’s Buddhist heritage and Silk Road history.
In addition to discounts on admission, Dunhuang is also making it easier for foreign travelers to visit with a new visa policy. As of December 1, 2024, the Chinese government expanded its unilateral visa-free entry policy to include travelers from nine additional countries, including Bulgaria, Romania, Croatia, and Japan. This new policy extension increases the duration of stay for tourists and business visitors from these countries from 15 days to 30 days, further facilitating travel to China.
The city’s tourism authorities have emphasized that these changes are part of a broader strategy to promote cultural exchanges and make Dunhuang’s historic sites more accessible to a global audience. Feng Yingchao, Director of the Dunhuang Culture, Sports, Radio, Television, and Tourism Bureau, stated, “These new ticketing policies aim to lower the threshold for tourists, both domestic and international, making Dunhuang’s World Heritage sites more accessible. We are always promoting the intersection of culture with tourism, and we aim to attract more tourists worldwide.”
Dunhuang’s appeal goes beyond its cultural landmarks. The city is also a natural paradise, offering visitors a chance to experience the stunning desert landscapes of Northwest China. Despite the cold temperatures in winter, the days are often sunny, providing ideal weather conditions for outdoor activities. Whether it’s exploring the ancient caves or trekking through the dunes of Mingsha Mountain, Dunhuang offers a unique winter getaway experience.
The growing interest in Silk Road tourism has also contributed to the city’s rising popularity. In 2024, Dunhuang received 19.53 million tourists and generated 16.1 billion yuan (approximately $2.2 billion) in tourism revenue, marking a significant year-on-year increase of 25% and 21%, respectively. The city’s combination of rich history, cultural landmarks, and stunning natural beauty has made it a top destination for both domestic and international travelers.
Dunhuang is not alone in its efforts to boost winter tourism. Other regions across China are also introducing promotions and incentives to attract visitors during the quieter winter months. For instance, on the Qinghai-Tibet Plateau, all A-level tourist attractions, excluding temple sites, are offering free admission during the winter. Similarly, Southwest China’s Guizhou Province is offering discounts and cash rewards to foreign tour groups in an effort to stimulate tourism.
Data from the China Tourism Academy reveals that the winter tourism industry in China is experiencing robust growth. In 2023, the number of winter sports tourists in China increased by 38%, and revenue from winter tourism rose by 50%. These figures highlight the success of the seasonal promotions and demonstrate the growing demand for winter travel in China.
The city of Dunhuang is also working to cultivate a global cultural and academic presence. In September 2024, the Dunhuang Forum on cultural heritage emphasized the importance of preserving intangible cultural heritage and promoting sustainable development. Dunhuang’s efforts to attract academic and cultural events, such as exhibitions and performance troupes, are helping to position the city as a key player in the global cultural tourism scene.
Dunhuang’s enhanced accessibility, coupled with its rich cultural offerings and the expanding visa-free policy, marks a new chapter in the city’s tourism journey. As winter sets in, the city’s desert landscapes, historic sites, and cultural treasures are more accessible than ever before, making it an attractive destination for travelers from around the world. With these efforts, Dunhuang is not only preserving its heritage but also inviting the global community to experience its beauty and history.
As travelers seek new, off-the-beaten-path destinations, Dunhuang’s combination of history, culture, and natural beauty makes it an ideal winter escape. Whether you’re exploring the ancient Mogao Caves or soaking in the sun on the dunes of Mingsha Mountain, Dunhuang promises an unforgettable travel experience that blends the ancient with the modern.
The post Dunhuang Joins Winter ‘Tourist Grab’ Battle with Free Entry to Scenic Spots and 50% Discount on Mogao Caves Tickets Until February 2025 appeared first on Travel And Tour World.
