Etihad Airways has elevated its digital platforms with new features designed to simplify and personalize the travel experience for its guests. The latest updates to both etihad.com and the Etihad Airways mobile app bring tailored payment solutions for specific markets, expanded self-service functionalities, and enriched loyalty program benefits.
Now, travelers can conveniently pay through local payment methods in key regions, including India and Europe, modify their bookings with ease using improved self-service tools, and redeem Etihad Guest miles for flights and upgrades more seamlessly. The upgraded platforms also feature a more user-friendly booking interface with options like calendar-based fare searches and support for local languages.
For Indian travelers, specifically, Etihad has introduced Hindi language support, popular local payment options, and an innovative fare calendar that makes finding the best travel deals even easier. These region-specific enhancements demonstrate Etihad’s dedication to understanding and catering to the unique needs of its diverse customer base.
Looking forward, Etihad Airways plans to further enhance the passenger experience, with upcoming upgrades to the check-in process and more timely, precise travel updates. These improvements aim to make every step of the journey, from booking to arrival, smoother and more convenient for guests.
Frank Meyer, Chief Digital Officer at Etihad Airways, said: “Our commitment to digital innovation is unwavering. By consistently refining our digital touchpoints, we’ve been able to rapidly implement enhancements that directly benefit our customers. This agile approach allows us to stay at the forefront of the competitive airline industry and consistently exceed passenger expectations.”
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, added: “The growth in our digital channels has been remarkable, with online direct sales increasing significantly across our key markets. The close collaboration between our Commercial and Digital Technology teams has enabled us to rapidly deliver solutions that our customers want. These enhancements are driving higher customer engagement and growing ancillary revenue through a more personalised booking experience.”
Behind these customer-focused upgrades, Etihad has fortified its digital infrastructure with advanced tools and optimized processes, empowering the airline to roll out around four updates per week, totaling 160 releases across web and mobile platforms so far this year. This robust technical capability enables Etihad to consistently launch new features and swiftly address customer feedback.
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