Dior brings a touch of sparkle to Hong Kong International Airport this holiday season through a collaboration with JCDecaux Transport, the Airport Authority (AAHK), and The Shilla Duty Free. For the second year in a row, Dior has chosen HKIA to unveil its exclusive Christmas tree, the first of its kind in Asia. A stunning pop-up installation in the duty-free zone invites global travellers to immerse themselves in a seamless “retail-tainment” experience. The festive celebrations kicked off with a grand opening ceremony at the Central Concourse in early December, sharing the magic of Dior’s holiday spirit with visitors from around the globe.
This holiday season, Dior unveils a magnificent 5.2-meter Christmas tree at the Central Concourse of Hong Kong International Airport (HKIA), making it the sole grand festive tree in Travel Retail across the Asia-Pacific region. Drawing inspiration from the lavishness of Louis XIV’s reign, the tree captures the opulence of Versailles, with the Royal Sun shining brightly at its core. Adorned with Dior’s signature beauty icons, shimmering gold touches, and topped with a Dior star, it invites all to pause, make a wish, and embrace the joy of giving.
Travellers can also create lasting memories by posing for complimentary photos in front of the tree at The Dior Ball of Dreams pop-up, located in Departures East Hall. Here, visitors can explore the House’s iconic products, limited-edition holiday collections, and personalized services. A special gifting experience awaits, with options like custom engraving, ribbon selections, and unique greeting cards, turning every present into a treasured memento.
Mr. Alby Tsang, Acting Deputy Director, Commercial, AAHK, expressed his sincere appreciation to Dior, The Shilla Duty Free, and JCDecaux Transport for the collaborative support in making this campaign a remarkable success. “We are delighted to partner with Dior again for The Dior Ball of Dreams campaign at HKIA. The stunning Dior Christmas tree and their glamorous pop-up enlighten the entire airport and spread joy and excitement to travellers around the globe.”
Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau, stated, “JCDecaux Transport is incredibly proud to work with DIOR again and brings this exceptional campaign to HKIA. This marks the second year that Dior has chosen HKIA for its exclusive Airport Christmas Tree in Asia. As the No.1 Out-of-Home (OOH) advertising company in Hong Kong, we will continue to strive for excellence and offer dynamic OOH advertising solutions to the travel retail industry, elevating air passengers’ journeys to the next level.”
The Dior Christmas tree and the Dior Ball of Dreams pop-up will dazzle visitors throughout the holiday season, remaining open until January 8, 2025.
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