As of June 2024, the Moroccan National Tourism Office (MNTO) announced a noteworthy 41% year-over-year increase in the Indian market, capping a fruitful first year of business in India. With estimates of attaining a 45 percent increase by the end of 2024, this excellent result establishes a good trajectory for the rest of the year.
Morocco Sees 41% Rise in Indian Visitors: 10 Key Points To Know
- Significant Growth: The Moroccan National Tourism Office (MNTO) reported a 41% year-over-year increase in Indian tourists as of June 2024.
- Strong Year for Tourism: Morocco welcomed 7.5 million tourists worldwide in the first half of 2024, a 15% increase from the previous year.
- Future Goals: MNTO aims to attract 15.5 million global visitors by the end of 2024, with a target of 100,000 Indian visitors by 2026.
- Key Strategies: The growth in Indian tourism is attributed to aggressive engagement with the Indian travel sector, including roadshows in Delhi and Mumbai.
- OTM 2024 Participation: MNTO made a notable debut at OTM 2024, one of India’s top travel trade events, solidifying its presence in the Indian market.
- Trade Familiarization Trip: MNTO organized a familiarization trip for key Indian travel operators to showcase Morocco’s unique attractions.
- Focus on MICE: MNTO is emphasizing the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector to position Morocco as a premier destination for global business events.
- Positive Outlook: Jamal Kilito, MNTO-India Country Manager, expressed optimism about Morocco’s potential to attract more Indian tourists, including groups, solo travelers, and honeymooners.
- Film Industry Collaboration: MNTO plans to engage with the Indian film industry to further enhance Morocco’s appeal as a tourism destination.
- Upcoming Events: MNTO has several trade shows and events planned to continue boosting Morocco’s visibility and attract more visitors from India.
Morocco had 7.5 million visitors worldwide in the first half of 2024, a 15% rise over the same period the year before. By the end of the year, the MNTO hopes to have brought in 15.5 million visitors, with 100,000 of those visits coming from India by 2026.
The rise has been attributed, according to the tourist board, to aggressive interaction with the Indian travel sector. Roadshows that have recently taken place in Delhi and Mumbai have been essential in fortifying ties with travel agencies and media outlets, therefore augmenting Morocco’s prominence as a top tourism destination.
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One of India’s top travel trade events, OTM 2024, hosted MNTO’s premiere in February 2024. Being present at this event demonstrated MNTO’s rising popularity among Indian tourists and further cemented the company’s position in the Indian market. Furthermore, MNTO arranged a trade familiarization trip that gave important Indian travel operators a firsthand look at Morocco’s distinctive features.
MNTO is concentrating on showcasing Morocco’s potential in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry going forward. MNTO hopes to establish Morocco as a top location for global business events by focusing on MICE firms, which will increase Morocco’s allure for Indian tourists.
With a positive outlook on the growing number of Indian tourists visiting Morocco, Jamal Kilito, Country Manager, MNTO-India, said, “Morocco is a promising destination for Indian tourists.” Seeing Indian tourists explore the place, whether in groups or alone, is heartening. With many trade shows scheduled, Morocco has a lot of potential to draw MICE, festivities, and honeymooners. We want to engage in future cooperation with the film industry and to intensify our efforts in the Indian market in the next months.”
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