Scandinavian Airlines (SAS) has once again earned a prestigious spot among the world’s leading airlines, receiving a Five Star rating in the 2025 APEX global customer rankings. This accolade, determined by almost one million passenger reviews across 600 airlines worldwide, highlights SAS’s commitment to prioritizing passenger satisfaction and delivering an exceptional travel experience.
Passengers recognize SAS for excellence in quality and comfort
SAS has climbed the ranks this year, now positioned among the top 30 airlines worldwide based on customer feedback, placing it in the top 7% globally. By emphasizing critical aspects that travelers appreciate, including flight quality, seat comfort, cabin service, and in-flight entertainment, SAS has secured a Five Star rating for the second consecutive year. This honor reflects the airline’s dedication to actively responding to customer feedback and implementing enhancements that elevate the overall travel experience for its passengers.
Paul Verhagen, Chief Commercial Officer at SAS, who attended the ceremony in Long Beach to accept the award, commented: “Receiving this award is a privilege and a testament to our customers’ trust in us. We are dedicated to continuously improving the travel experience by investing in new technologies, expanding our sustainable practices, and infusing Scandinavian elegance into every journey. SAS remains committed to shaping the future of sustainable and enjoyable air travel.”
Celebrating SAS’s Success Driven by Passenger Satisfaction
“SAS has earned its 2025 APEX Five Star recognition by consistently advancing the passenger experience with a deep connection to Scandinavian culture,” APEX Group CEO Dr. Joe Leader stated. “From their sustainable cabin initiatives to innovative inflight dining inspired by the flavors of the Nordic region, SAS ensures that every journey reflects Scandinavian elegance and modern efficiency. Their recent integration into the SkyTeam alliance only enhances these advancements, further positioning SAS as a leader among APEX Five Star airlines.”
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