The 13th edition of FITUR Know-How & Export, held from January 22 to 26 at IFEMA MADRID, is set to redefine the tourism industry’s future. Organized by FITUR and SEGITTUR in collaboration with ICEX España Exportación e Inversiones, the event focuses on digitalisation, data spaces, and sustainable technological solutions for modern tourism.
Key Themes and Highlights
1. Data Spaces and Collaboration: Data spaces will be a pivotal topic during the event. Recognized as a transformative tool, these spaces foster collaboration between public and private entities, enabling data-driven decision-making and improved tourism management. By leveraging shared data, stakeholders can enhance destination sustainability and competitiveness, ensuring better resource allocation and personalized traveler experiences.
2. Smart Destination Platform (SDP): A major highlight will be the Smart Destination Platform (SDP), backed by European Next Generation Funds. This initiative equips destinations with advanced tools to improve sustainability and competitiveness. Through case studies, attendees will learn how early adopters have utilized SDP to deliver efficient, traveler-centric services.
3. AI for Tourism Awards 2025: The second edition of the AI for Tourism Awards will recognize the most innovative artificial intelligence solutions in the industry. Open to companies across all tourism verticals, the competition evaluates technological innovation, usability, user experience improvement, originality, and scalability. Winners will set benchmarks for AI application in tourism.
4. Sustainable Tourism and Circular Economy: Sustainability remains central to the program, emphasizing the transition to a circular economy. Discussions will also explore how technological solutions can create new tourism experiences, such as integrating agricultural practices into the travel sector, fostering a sustainable and immersive approach.
Exhibition Highlights
The section will host 57 technology companies across 40 stands, showcasing groundbreaking innovations tailored to the tourism sector’s modernization. Solutions range from hotel digitalisation to advanced smart destination management tools, demonstrating technology’s role as a catalyst for tourism development.
Program Preview
- Keynote Presentations: Experts will discuss the strategic role of technology in advancing tourism sustainability and competitiveness.
- Workshops and Panels: Sessions will explore the integration of data spaces, AI applications, and digital platforms to enhance operational efficiency.
- Case Studies: Examples of destinations successfully adopting smart solutions will be presented, offering insights into their practical benefits and scalability.
Industry Impact
FITUR Know-How & Export 2025 will serve as a knowledge-sharing platform, connecting technology providers, destinations, and institutions. By offering tools and insights, the event aims to empower stakeholders to lead the tourism sector’s digital transformation.
Strategic Partnerships
The collaboration between FITUR, SEGITTUR, and ICEX underscores the importance of public-private partnerships in driving innovation. These alliances are essential for fostering a robust ecosystem that supports sustainable and technology-driven tourism.
Conclusion
FITUR Know-How & Export 2025 cements its position as a leading forum for tourism innovation, offering a comprehensive view of the industry’s future. Through its focus on data spaces, smart destination platforms, and AI, the event highlights the tools and strategies needed to navigate the evolving landscape of global tourism.
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The post This Year, FITUR 2025 Focuses on Digitalisation, Data Spaces, and Sustainable Technological Solutions for Modern Tourism, Here is What You Need To Know appeared first on Travel And Tour World.
