Turkish Airlines, renowned for flying to more destinations worldwide than any other carrier, has unveiled its role as a sponsor for the 3rd World Sport Tourism Congress (WSTC). This prestigious event, jointly organized by the World Tourism Organization (UNWTO) and the Government of Madrid’s Comunidad de Madrid, will take place on November 28-29 at Madrid’s iconic Santiago Bernabéu Stadium. Themed “Tourism and Sport: Building a Legacy for Destinations,” the congress aims to spotlight sport tourism as a catalyst for sustainable development.
Gathering leaders and experts from governments, sports bodies, tourism industries, and other key stakeholders, the WSTC will delve into innovative strategies, shared knowledge, and successful practices. Discussions will highlight the economic influence of sport tourism, its alignment with Sustainable Development Goals (SDGs), and effective approaches to promote destinations through major sporting events and sponsorship initiatives.
Turkish Airlines, a global leader in sports sponsorship, has cemented its presence in various disciplines, including basketball through the Turkish Airlines EuroLeague, football by supporting international teams and events, and other sports like golf and polo. These partnerships reflect the airline’s dedication to fostering sports and culture, promoting sports tourism, and inspiring individuals to pursue their passions through memorable experiences.
In addition to connecting people and destinations, Turkish Airlines is deeply committed to sustainability. With its “Tomorrow On-Board” initiative, the airline has set an ambitious goal of achieving carbon neutrality by 2050. This vision aligns with its efforts to support industries that drive economic growth while ensuring environmental responsibility.
To reach its 2050 carbon-neutral target, Turkish Airlines has outlined a strategic approach focused on sustainability. By prioritizing the reduction of carbon emissions, the airline aims to meet the objectives of the Sustainable Development Goals (SDGs) and the International Air Transport Association, reinforcing its role as a leader in sustainable aviation.
Turkish Airlines’ sponsorship of this congress highlights its pivotal role in fostering global connectivity and bridging cultures across continents. Serving more than 350 destinations across 130 countries, the airline provides unmatched opportunities for athletes and sports enthusiasts to explore the world, engage in extraordinary experiences, and take part in major international sporting events.
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