GSIQ, a global leader in sports and sponsorship research, has officially launched GSIQ Tourism Insights, a division dedicated to transforming travel research and analysis. Co-founded by industry veterans Eva Stewart and Oliver Rowe, the new division brings decades of experience and expertise to provide actionable insights tailored to the travel and tourism sector, including sports tourism and experience-driven travel.
GSIQ Tourism Insights aims to meet the growing demand for high-quality, data-driven insights from destinations and tourism organizations globally. By leveraging specialized knowledge, the division will support Destination Marketing Organizations (DMOs), tourism leaders, and travel brands in driving sustainable growth and optimizing visitor experiences. The division also aligns with GSIQ’s existing expertise in the sports industry, offering deeper insights into sports tourism and the value of sponsorships for destinations.
Leadership Expertise
Eva Stewart, co-founder of GSIQ Tourism Insights, brings a proven track record of launching successful research products for the global tourism industry. Her expertise includes sustainable travel and tourism insights. Oliver Rowe, with over 30 years of experience, has worked with top global brands, providing bespoke research solutions to enhance market strategies.
Charlie Dundas, Co-Founder of GSIQ, expressed excitement about the launch, stating, “This is an important milestone as we expand into the travel sector. With the growth of sports and experience-driven tourism, GSIQ Tourism Insights will offer critical intelligence for informed decision-making.”
A Focus on Sports Tourism and Destination Insights
The new division will focus on providing in-depth insights into the growing sectors of sports and experience-driven tourism. With the rise of sports tourism, the division will help destinations and travel brands understand the economic impact and opportunities associated with hosting major sports events. The integration of sports tourism with broader tourism analysis reflects GSIQ’s commitment to delivering original, authoritative research to meet the evolving needs of the travel industry.
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