The Maldives Marketing and Public Relations Corporation (MMPRC) marked a significant milestone by hosting the first-ever “Tourism Symposium 2024 by Visit Maldives” on October 22 at Crossroads Maldives. The symposium brought together industry leaders, policymakers, and stakeholders to discuss the evolving challenges and opportunities in the Maldives’ tourism sector. The event aimed to set a new direction for tourism marketing, with a focus on innovation, sustainability, and collaboration.
In his opening remarks, MMPRC CEO & MD Ibrahim Shiuree emphasized the importance of embracing new ideas to build a more diverse and robust tourism industry. “By working together, we can create unforgettable experiences for every visitor,” Shiuree noted. His message was echoed by Maldives’ Minister of Tourism, Ibrahim Faisal, who highlighted the need to adapt to emerging trends and ensure the long-term sustainability of the industry.
Key Discussions and Insights
The one-day event attracted prominent figures from various sectors, offering a platform for critical dialogue on key topics such as sustainability, health, and safety in tourism. A panel discussion moderated by Deputy Managing Director of MMPRC, Zihuny Rasheed, featured high-ranking officials, including MMPRC’s CEO, state ministers, and other government representatives. The panel shared insights on how to create a resilient tourism industry, with participants actively engaging in discussions and offering solutions for current challenges.
Focus on Future Tourism Trends
The symposium also served as a platform to present the tentative marketing plan for 2025, with participants contributing ideas to ensure comprehensive strategies for promoting the Maldives globally. Topics such as diversification and the importance of integrating all aspects of tourism were discussed, along with actionable recommendations to shape the future of the industry.
Crossroads Maldives, the event venue, was showcased as a premier location for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The collaboration with Jalboot Marine Services highlighted seamless travel options, ensuring that the Maldives remains an ideal destination for large-scale business events that blend work and leisure.
A Commitment to Innovation and Collaboration
The Tourism Symposium 2024 comes on the heels of the Global DATA Forum 2024, reinforcing the Maldives’ commitment to innovation and public-private collaboration. MMPRC aims to support the Maldives’ tourism industry through continued global promotion and similar high-profile events. The goal is to drive sustainable growth, foster collaboration, and achieve the national tourism targets.
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