By TravoUpdate
Bhutan's Department of Tourism celebrated its 50th anniversary in 2024, marking five decades since tourism began in the country in 1974.
50th Anniversary of Bhutan Tourism
A special roadshow was organized in June 2024, covering four major Indian cities—Delhi, Ahmedabad, Mumbai, and Kolkata—to strengthen ties with the Indian market.
India Roadshow
India remains Bhutan's top source market, with nearly 23,000 Indian visitors in May 2024 alone, making it the busiest month since the pandemic.
Significance of the Indian Market
Bhutan continues to emphasize high-value, small-group tourism to ensure a quality experience for visitors.
Focus on High-Value, Small-Group Travel
Bhutan is promoting lesser-known regions like Ha Valley and Bumthang to encourage deeper exploration beyond popular destinations like Paro and Thimphu.
Expanding Tourist Destinations
Bhutan is on track to double its tourist numbers in 2024, aiming for 200,000 arrivals, with a long-term goal of 100,000 Indian visitors by 2026.
Rise in Tourist Numbers
The country is targeting niche markets like adventure tourism, including motorcycle riding, birdwatching, and fishing, particularly attracting Indian tourists.
Niche Tourism Opportunities
Bhutan is increasingly using digital platforms to connect with younger audiences, particularly Gen Z, through influencers and social media campaigns.
Digital Marketing Focus
Bhutan plans to organize another tourism roadshow in India in 2024, focusing on a new season and targeting Tier-II Indian markets.
Future Roadshows
Bhutan is committed to maintaining sustainable tourism practices that benefit both visitors and local communities, with a focus on preserving the country’s cultural and natural heritage.
Sustainable Tourism