By TravoUpdate
India has become the leading source market for tourism to Abu Dhabi, contributing significantly to the growth of the emirate's tourism industry.
The Department of Culture and Tourism (DCT) Abu Dhabi is emphasizing India's importance, with a special focus on tier 2 and tier 3 cities to attract more Indian tourists.
The increasing discretionary income of India’s middle class has led to a surge in outbound travel, with Abu Dhabi emerging as a top destination for first-time international travelers.
In 2023, hotel visitors from India to Abu Dhabi increased by 37% compared to the same period the previous year, reflecting India's significant contribution to the tourism industry.
Ambitious 2030 Tourism Plan
Abu Dhabi’s 2030 tourism strategy aims to increase the number of visitors from 24 million in 2023 to 39.3 million by 2030, with a year-on-year growth rate of 7%.
Targeting Smaller Cities
DCT Abu Dhabi has been working for over 18 months on targeting tier 2 and tier 3 cities in India, partnering with airlines and using customized marketing strategies to tap into these growing markets.
Abu Dhabi offers a wide range of experiences tailored to different demographics, including families, millennials, and Gen Z, with attractions ranging from beaches and amusement parks to cultural sites.
Abu Dhabi is placing significant emphasis on wedding tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, offering incentives and superior infrastructure to attract large events.
New projects are planned for Saadiyat Island and other parts of Abu Dhabi, aimed at enhancing the luxury tourism market with high-end experiences, including personal driver and concierge services.
Cultural Experiences Highlighted
The Saadiyat Cultural District is set to become a cultural hub by the end of 2025, featuring world-renowned museums like the Louvre Abu Dhabi and the Guggenheim Museum, further boosting Abu Dhabi’s appeal as a top travel destination.