By TravoUpdate
Kerala has seen a significant rise in domestic tourist arrivals, with the state preparing for an increase in foreign tourists during the upcoming festive and winter vacation seasons.
To sustain and expand tourism growth, Kerala has introduced new products and packages, including caravan stays, plantation tours, jungle lodges, homestays, Ayurveda-based health solutions, and outdoor activities.
Kerala's traditional attractions, such as beaches, hill stations, houseboats, and backwaters, remain popular, but the state is now focusing on offering a wider range of experiences.
Kerala aims to position itself as an all-weather, experiential destination that caters to various tourist groups, from luxury travelers to adventure enthusiasts.
Kerala's tourism industry has shown resilience in recovering from the pandemic, with a significant increase in domestic visitors in 2023, surpassing pre-COVID levels.
International tourist arrivals in Kerala also increased in 2023, and the trend continued in the first quarter of 2024, showing positive growth in both domestic and international tourism.
Kerala's digital marketing efforts won the prestigious PATA Gold Award, and the state was featured in The New York Times' list of '52 must-visit locations in 2023.'
Kerala will host the Kerala Travel Mart in September and an international conference on gender-inclusive tourism in October, highlighting the state's achievements in participatory development.
New ventures like heli-tourism under the 'Sky Initiative' and caravan tourism through 'Keravan Kerala' are expected to offer unique travel experiences and boost tourism.
Innovative Tourism Initiatives
Kerala Tourism has launched travel trade networking initiatives, including B2B roadshows and participation in trade fairs across India, to promote its new offerings and attract more visitors.
Marketing and Promotion