By TravoUpdate
Saudi Arabia has launched "Spectacular Saudi," its first comprehensive marketing campaign aimed at Indian tourists.
Saudi Arabia's First Marketing Campaign
The campaign is specifically designed to attract Indian tourists, highlighting the nation's blend of modern marvels and ancient heritage.
Targeting Indian Market
The campaign is being promoted across various media platforms in India, including social media, television, and online travel agents (OTAs).
Multi-Platform Promotion
The campaign features famous sites in Saudi Arabia such as Al Balad in Jeddah, Hegra in AlUla, the Red Sea, and Diriyah's At-Turaif.
Showcasing Iconic Saudi Destinations
The campaign emphasizes Saudi Arabia's hospitable culture, drawing parallels to the hospitality ingrained in Indian culture.
Cultural Connection
The Saudi Tourism Authority has partnered with 12 trade partners to offer custom travel packages tailored for Indian tourists.
Partnerships with Indian Trade Partners
The campaign caters to the increasing demand from Indian travelers for authentic and unique cultural experiences.
Focus on Unique Experiences
India is considered a key market for Saudi Arabia's tourism, with the goal of making India the top source market by 2030.
Strategic Importance of India
In 2023, 1.6 million Indian visitors traveled to Saudi Arabia, marking a 240% increase in leisure travel from the previous year.
Increased Indian Tourism
Saudi Arabia has made it easier for Indian tourists to visit, with over 330 weekly direct flights and simplified visa processes, including a free Stopover visa.
Easier Travel Access
Saudi Arabia Rolls Out 'Spectacular Saudi' for Indian Tourists